Smalls Cat Food Review

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Our Review Process

Our reviews are based on extensive research and, when possible, hands-on testing. Each time you make a purchase through one of our independently-chosen links, we’ll receive a percentage of the proceeds. Read more about how we’re supported here.

Quick Overview

If you are looking for fresh human-grade meals for your cat, Smalls Cat Food is a great choice. They offer several types of foods to choose from and many budget options. Find out more about Smalls in this unbiased review.

 Click here to Get 25% off your first order

*Use Code: FREETOYSET and Win a Free Catnip Mouser Set

About Smalls

The founders of Smalls created a simple and wholesome cat food in an East Village apartment in New York.  Matt Michaelson and Calvin Bohn wanted a basic, fresh food with whole ingredients to become their simple recipes for cats.

Smalls developed a partnership with Susan Lauten, Phd, who owns a Pet Nutrition Consulting firm. Each recipe went through many revisions until it was perfected for cats.

Sourcing And Manufacturing

Smalls buys all human grade ingredients without using any by products, meals, or artificial flavorings. The food is gently cooked and is all prepared in a USDA monitored environment. As business grows they plan on buying vegetables from local farms.

  • High quality ingredients- Smalls only uses the best ingredients to guarantee quality and safety. If it’s not good for us, it’s not good enough for our feline family.
  • Made fresh- Smalls is made fresh and sent straight to you. Your food never sits on a shelf, which means they can make food the way it was meant to be made.
  • Cooked gently- Smalls cooks just like you would at home to preserve all of the nutrients and moisture that cats need. No BPA, preservatives or super high heat in their kitchens.

A variety of supplements from human grade sources goes into each recipe in different ways. All food is prepared on a weekly basis then frozen right away.

Smalls food is made in a regulated human food facility in Chicago, by a small team of chefs.

Has Smalls Ever Been Recalled?

In June of 2021, Smalls announced a voluntary recall of the following recipes:

  • Ground Bird, Chicken Recipe
  • Smooth Bird, Chicken Recipe
  • Ground Other Bird, Turkey Recipe
  • Smooth Other Bird, Turkey Recipe

Smalls explained that this recall was initiated after they’d learned that a number of customers had received products that looked spoiled and had an unusual odor. As of June 2021, Smalls claims that there are no reports of illness associated with this recall.

The company is currently investigating this issue, and we don’t yet have all of the details on what happened and why. You can learn more about this recall and get batch numbers on the Smalls website here.

What Kind of Food Does Smalls Offer?

Smalls offers 3 fresh cat food recipes in pate and minced texture varieties. The flavors are :

  • Beef
  • Chicken
  • Turkey

They also offer 3 recipes of kibble in the following flavors:

  • Chicken
  • Turkey
  • Fish

And they also have 3 flavors of freeze dried cat foods in these flavors:

  • Turkey
  • Duck
  • Chicken

All Smalls cat foods are formulated to meet AAFCO’s nutrient guidelines for all life stages. They do claim their ingredients are human grade and all food is manufactured and processed in the United States.

With no animal by-products on any of their ingredient lists, Smalls cat food appears to be made from high-quality ingredients. Their recipes feature human grade animal proteins as their primary ingredients. They’re made without controversial ingredients like corn, wheat, soy, carrageenan, and artificial colors.

How It Works?

To get started with Smalls, you will need to create a profile for your cat or cats. You may add up to 5 cat profiles. You will be asked to provide their current weight, activity level and recipe selection. You can also specify if your cat suffers from any health issues like allergies, diabetes, kidney disease, dental issues and more. You will be notified via email and text when your order ships and provided a tracking number.

Each pack of food you receive is about three days worth of food so you’ll want to start defrosting a pack for each of your cats once it arrives. You can set up Smalls deliveries at a frequency that works best for you.

They ship out every Tuesday and depending on how many cats you have, can deliver anywhere from weekly to once every 6 weeks. Less frequent shipping requests are discounted as well but shipping is always free.

Smalls can be kept for up to 3 months in the freezer and once it’s thawed out, the food will stay fresh for 4-5 days. They recommend only keeping 3 days of food in the fridge at a time and keeping the rest in the freezer.

Managing your account is easy and you can email or text at (503)-487-4303 to pause your subscription (up to a week in advance) or cancel your shipments at any time.


(I was sent a sample box of Smalls cat food in exchange for an unbiased review.)

  smells image

I was notified that my shipment was being prepared and would be shipped in the next few days after signing up for Smalls. Unfortunately a week went by and I heard nothing else via email or text. I did notify customer service and they were on top of it and had the issue resolved in minutes. I then was updated via text and email of when my box would arrive.

Once the adorable box arrived I noticed the foods were in brick like packaging and kept cold with dry ice. The box contained a smaller box with a food container to place your brick of cat food in, as well as broth and flavorings for picky eaters. The shipment also included an instruction booklet that included recommendations on how to feed your cat the Smalls diet.

Here Is A List Of What Was In The Box:

  • 9 meals of Turkey
  • 3 meals of Chicken
  • 1 package of Liquid Gold ( chicken broth)
  • 1 bottle of Diamond Dust ( chicken liver powder)
  • 1 bottle of Gold Leaf ( bonito flakes)
  • Instruction Booklet
  • Food container

smells image 2

Smalls for Smalls Cat Food Review

Top Recipes Reviewed

#1 Fresh Turkey Review

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Turkey Thigh (Skin On), Chicken Liver, Green Beans, Peas, Kale, Vegetable Oil, Calcium carbonate, Dicalcium phosphate, Choline, L-bitartrate, Salt, Taurine, Magnesium gluconate, Potassium chloride, Zinc Gluconate, Ascorbic Acid, Copper gluconate, Vitamin E Supplement, Manganese Gluconate, Ferrous Gluconate, Niacin, Thiamine Hydrochloride, Vitamin A, Calcium Pantothenate, Riboflavin, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic acid, Selenium,Dried Kelp, Biotin, Vitamin B12

Guaranteed Analysis:

Crude Protein: 23.4%
Crude Fat: 6.6%
Crude Fiber: 0.3%
Moisture: 65.4%
Ash: 9.0%

Dry Matter Basis

Protein: 67.63%
Fat: 19.08%
Fiber: 0.87%

Caloric Weight Basis

Protein: 59.35%
Fat: 40.65%

To better understand the Smalls Fresh Turkey Cat Food recipe, we analyzed the first 5 ingredients.

  • Turkey Thigh is a high quality protein full of nutrients and is highly digestible. It is low in calories and high in Selenium and Tryptophan both of which benefit the immune system.
  • Chicken liver contains high amounts of protein, Vitamin A, Vitamin B, trace minerals and is an amazing source of omega 3 and six fatty acids.
  • Green beans are a great source of fiber and can help with cats who are overweight.
  • Peas are often used in place of grains. They are a carbohydrates and provide sources of protein and fiber.
  • Kale is known to help build immunity. It is safe for cats but has been known to cause digestive issues.

#2 Fresh Chicken Review

Click here to Get 25% off your first order


Chicken Thigh, Chicken Breast, Chicken Liver, Green Beans, Peas, Water sufficient for processing, Chicken Heart, Kale, Vegetable Oil, Calcium Carbonate, Dicalcium Phosphate, Choline Bitartrate, Salt, Taurine, Magnesium Gluconate, Potassium Chloride, Zinc Gluconate, Ascorbic Acid, Copper Gluconate, Vitamin E Supplement, Manganese Gluconate, Ferrous Gluconate, cNiacin, Thiamine Hydrochloride, Vitamin A, Calcium Pantothenate, Riboflavin, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid, Selenium,Dried Kelp, Biotin, Vitamin B12

Guaranteed Analysis:

Crude Protein: 21.2%
Crude Fat: 8.05%
Crude Fiber: 0.4%
Moisture: 66.1%
Ash: 2.25%

Dry Matter Basis

Protein: 62.54%
Fat: 23.75%
Fiber: 1.18%
Carbs: 5.90%

Caloric Weight Basis

Protein: 49.59%
Fat: 45.73%
Carbs: 4.68%

To better understand the Smalls Fresh Chicken Cat Food recipe, we analyzed the first 5 ingredients.

  • Chicken Thigh has the most muscle meat, which cats need for the taurine while chicken breast is helps in a strong immune system and muscle development.
  • Chicken Breast is a good source of protein, low in fat, low in sodium and is a low-carb food.
  • Chicken liver contains high amounts of protein, Vitamin A, Vitamin B, trace minerals and is an amazing source of omega 3 and six fatty acids.
  • Green beans are a great source of fiber and can help with cats who are overweight.
  • Peas are often used in place of grains. They are a carbohydrates and provide sources of protein and fiber.

Taste Test

When I first opened the packets of food, I noticed there was no strong cat food smell. It had the smells of a human pot pie, in my opinion. I received the minced texture which was mushy but not too wet.

smells cat food review

My two kitties are accustomed to more pate meals so I was worried they may not dive into this food.  They ate it all quickly and seemed to want more.

After a week of feedings, both cats know the smalls container with the yellow lid means dinner time. Both seem to be eating less kibble in the daytime, which means they are getting full off the Smalls dinner-time meals.

They seemed to enjoy both the Chicken and Turkey meals equally.

What’s Good About It?

  • The ingredients are sourced from US suppliers
  • Vitamins and minerals are human grade
  • Smells like human food
  • Customized meal plan for your cat based on your cat’s age, weight, health status, and body type
  • Good for cats with allergies and food sensitivities

What’s Not So Good?

  • The website can be confusing and unable to manage your account from there
  • The food must be kept cold until served making travelling with it hard
  • Cost is higher than wet and canned foods

What Do Customers Think About Smalls Cat Food?

While most customers agree that the food itself is appetizing, nutritious, and made from high-quality ingredients, not everyone is happy with their experience purchasing from Smalls.

In February of 2021, we started receiving complaints about the Smalls customer experience.

Many commenters said that Smalls was failing to reply to emails, not giving refunds, and continuing to send out more food after they’d canceled their subscription.

We contacted Smalls to find out what had gone wrong, and they explained that a database migration had left their customers without any way to manage their accounts. And because the migration also made customer data difficult to access, Smalls wasn’t able to contact those customers or fulfill their requests.

As of May 2021, it appears that Smalls is correcting these issues. They’ve rolled back their site to include a customer portal, and the team is working to cancel erroneously-created subscriptions. Still, it’s taking time to resolve these problems, and we’re still hearing reports of unresponsive customer support.

We’re closely watching this situation and will continue to update this review to reflect the latest changes.

Positive Reviews

“Smalls is a great example of an awesome business model but with poor operational execution. Their recipes and the quality of food are top notch and worth every penny.”

“I noticed our cats having more energy and losing weight. There were a few logistical issues with the company shipping to the wrong address twice, but we were able to let that go at the time.”

“The trial kit I was sent was so adorable with tons of extras I didn’t expect (some chicken broth, chicken powder, bonito flakes and a Tupperware) during the trial they launched their freeze-dried food and received a sample of that as well.”

“My cat has been a grazer his whole life and now feeding time is something that he can’t wait for! I definitely saw a lot of the expectations they set like drinking less water and more energy. The only downside is he always wants more food!”

Negative Reviews

“The company is quick to respond to emails, initially. When I asked them for the ingredients in their “Chicken Liver Powder” and “Bonito Flakes” I received no reply – nor is this info on the website.”

“Prices are not up-front – you have to enter your cats info before you can see what it will cost.”

“It is because their website is focused on “cute” rather than informational, because I couldn’t get info about the supplements, and because I can’t seem to find info about the company itself (owners, license, etc) that I couldn’t develop trust in them.”

“I placed one order but have been hesitant to feed it to my cats. I cancelled my subscription.”

How Much Does Smalls Cat Food Cost?

Price depends on your cat’s needs, the recipes you choose, and your delivery schedule. With this in mind you will be paying around $1.00 to $3.50 per day, per cat.

Is Smalls Cat Food A Good Choice?

Smalls is a great choice in my opinion because my cats loved it and they give me many options when selecting a plan. With both wet, freeze dried and kibble food choices, I can build a healthy diet for my cats within a price range I can afford.

Smalls uses human grade ingredients and the top ingredients are high quality protein sources. They also include extras like broth, flakes and containers to hold the food, in your shipment.

 Click here to Get 25% off your first order

*Use Code: FREETOYSET and Win a Free Catnip Mouser Set

*FTC Disclosure: We received this sample box for review at no charge. We’re all About Cats is an affiliate partner of Smalls. This means that if you decide to purchase through any of our links, we get a small commission. We only spread the word about products and services we’ve either used or would use ourselves. All of our reviews are unbiased, regardless of payment received, and always reflect our honest opinion or the opinion of our cats.

About The Author:

Amy Brown is a lifelong cat enthusiast who enjoys writing about cats and rescuing them. She writes for various pet related websites, including her own, Cat Mania.

68 thoughts on “Smalls Cat Food Review

  1. Sarah

    Hi Amy,
    I was wondering if you would give me your opinion on choosing the best cat food for my cat Maruscha.
    Maruscha is between 10-13 years old. Adopted Russian Blue. She has been eating Natural Balance Salmon and Green Pea Limited Diet for about 2-2.5 years now. Recently in the last 6 months we have started giving her Fish oil and Canna Campanion in addition to her dry food.
    She was eating Wellness for the 4 years before Natural Balance. Before that my husband was feeding her Bodega brands, as he didn’t know better and we hadn’t met yet.
    Maruscha has in the last 2.5 years developed an illness that reoccurs that no vet or ER vet has been able to tell us exactly why or what is causing her “episodes”. The first occurrence had me change from Wellness to a limited Diet brand, hence the Natural Balance.
    After more of my own research, I am concerned even the limited diet isn’t the best for her.
    I read that no carbs or starches to 2-3% in cat food is even better for their digestion.
    I am concerned with any ingredients that could lead to inflammation. I don’t actually see any inflammation but I read that sometimes inflammation can cause Epileptic seizures or “Twitchy Cat Syndrome”.
    This last info may be too much info for you since you don’t know all the details of her health issues. So don’t worry about that.

    If you had to recommend a dry food and or a delivery service of fresh food, what is best for an aging sensitive cat that is prone to “Vasel Vagal episodes” that could be anything from GI Track sensitivity, to an inflammation in her spine where there aren’t any (to very thin) disks between her bones by her tail, or something good for heart health or brain function?

    I was looking at Wysong Epigen 90 for dry and at Smalls for Smalls?
    I saw the protein content in Smalls wasn’t as high as the Wysong.
    I also want to stay away from inflammation in carbs or starches if possible.

    Please help?


    1. Jeff Kittsmiller

      Want to let you know as , I had a older cat a few years ago that was sensitive and would sometimes vomit after eating , we came to find out it was our water because we were on a well , it had some kind of enzyme in the water , this same enzyme also messed with my wife’s digestive track. Both the cat and my wife for almost 2-3 years had problems. We had switch completely to bottled water for drinking and cooking. It took about 2 weeks we started notice the issues were less frequent and about 3 months were gone. Only trying to say that sometimes it might be the water depending on you area , whether you well or city, have water check.

  2. Tomoko Yonemaru

    All my cats showed allergic reactions and vomited their food about 30 seconds to few minutes after feeding Smalls Beef Pate dinner tonight. Smalls cat food isn’t a safe choice based on my own experience.

    1. Laura

      It could just be the change of food. That’s why they recommend a slow switch if they’ve only ever been on one food. Also if they loved it and Ralphws it down immediately that’ll make them puke. Source: vet professional

    2. Amy

      Our cats had the exact same response to the ground cow. One vomited about 5 minutes after eating; the other several hours later, but we could see remnants of the beef food (the small minced green vegetables were quite obvious). I was quite sad as I hoped Smalls would be a good answer for our cats.

      Also to note: our one cat had no interest in the fish and turkey; the other ate a few bites of the fish and then gave up (she did really like the freeze dried raw duck nuggets, but I can’t trust that she won’t get sick on those as well). 🙁 🙁

      1. Carl

        My cat had similar reactions. The first shipment had a little bit of all their products. Most of them didn’t interest my cat but she did like the Ground Bird. I asked them to just send that in the next shipment… no can do. So I gave away all the things my cat didn’t like, and cancelled my subscription. Now she’s quite happy with Sheba.

        1. Jibran from Smalls

          Hey Carl,

          Sorry to hear about your experience here. We can definitely do better when informing our customers about any food substitutions we have to make. We’re actively making more investments in our technology to make this more transparent along with plenty of other account portal improvements.

  3. Laila

    It’s a little pricey initially but look into just for dogs/cats they do veterinary formulated custom meals using the information provided from your vet. Good luck

    1. Amy

      We use Just Food for Dogs for our dog…we’ve had great success with her. We tried our cats on the Just Food for Cats, but they didn’t seem interested in that formula. Hopefully JFFD will come out with new formulas for cats soon!

  4. Suzanne E Lalumiere

    Natural Balance cat food has been
    recalled for a dangerous ingredient
    causing serious illness in pets.
    You shouldn’t feed your cat
    this food.

  5. June Tousignant

    I just lost my cat right before covid.
    He had stomach issues for years.
    I had ultrasound and other tests, but all inconclusive.
    I ran out of money for more tests and a few years later found out he had a grapefruit size rumor in his belly.
    I will never get over any of it, but I adopted a rescue in March, and I’m still trying food.
    He’s having stomach problems now. He was super skinny when I got him. He put weight on right away, but I am now wondering if it’s our water also?
    It’s a condo and we all have to have softeners and I have filter’s before and after the softener, and I have an alkaline pitcher that I use for both our drinking water.
    He’s just finishing up cat person food. He’s not into the wet food, and he’s not that excited about the dry, but he eats it.
    I don’t know what to feed him. I’m so afraid… I can’t deal with another sick cat
    He’s all the family I have.
    Should I buy bottled water, or switch the food, or both?
    Please help, Jbug

    1. Mallory Crusta

      Hello June, I’m sorry about the loss of your cat and understand your desire to do the best for your new cat. Can you take your new kitty in to see a veterinarian? I think their diagnosis will help to put your mind at ease and give you a better idea of what you can do to help. Otherwise, I see nothing wrong with giving your new cat bottled water and perhaps upgrading to a fresh diet like Smalls or Nom Nom—knowing that you’re giving them high-quality ingredients and well-balanced water may also give you some peace of mind.
      Wishing you all the best!

  6. Carol Brooks

    I need to cancel any further orders from you smalls. My story is sad. You say this is easy to do. Smalls does not take from calls from 503-487-4303 I need help from Smalls to cancel. Please reply

  7. L

    Thanks for such an in depth review. They must have raised their prices pretty dramatically because nowhere do I see a $1/ day. option. Lowest is $2.46.

  8. Sara

    This company have gave to me so much headach.
    I purchased a sample and my cats didn’t like the food, so I cancelled my subscription with them. Three days later Small charged my bank account over $200. I texted the asking for a refund and for a subscription cancellation. They refunded me my money. Five days later they charged me again….. I texted asking for a refund again and I asked if at this time he did his job right. They confirmed that everything was cancelled. For my surprise today Small charged my account again. I don’t know what is wrong with this company but they are behaving as a scam company. I did all the steps necessary to cancel my subscription with them and also talked to the cat concieurge Ross. Don’t you know how to run a company? After all this headach I wouldn’t never buy from this company again, even if my cats had like their food. Worse experience even.

    1. Dolores Blasco

      Having problems with the reorder process. Can’t be reached by phone and correspondence is yes and then no. At this point, I’m not sure this is an actual bona Fidel company and will pass on it.

  9. Julie

    I tried the trial. It was unsuccessful for our cats. I texted to cancel and received a short text reply confirming that I would not receive more charges. I thought I was all set.

    A week later, I was surprised to receive another package. I reached out to Smalls, and they said it could not be returned or refunded. While the package shipped after I had cancelled, I looked on my charge card to learn that, $331 had been charged 10 days earlier.

    Regarding the food, my cats did not like the food even when introduced gradually. It was not just one cat who got sick, but all, each time I tried it. That was why I canceled.

    My experience with Smalls was unfortunate and costly.

    I have had success with Dr. Marty and Stella & Chewy and several brands available at Boulder Natural Pet and Chewy. I’ve found their practices transparent and reliable.

    1. Mallory Crusta

      Hi Julie, thank you for sharing your experience. That sounds incredibly frustrating and you’re not alone in having these types of issues with Smalls; we’ll keep your experience and those of others in mind when updating our reviews.

  10. Mini

    Just found an ad for this on FB. Been trying with zero success for my six month old new kitten to switch over to something that isn’t junk Friskies, which she loves. The only cat I ever met that doesn’t like fish flavor! Tried chicken, salmon flavor (Whole Earth Farms), then tuna and crab (Avoderm). She barely liked the chicken, but not love it. Didn’t gobble it down like with the Friskies. I’d hate to (almost) waste more money on something the little spoiled brat isn’t going to eat. Our older cat ate everything, but he loves fish flavors and has gotten a bit less picky over the years, so at least one of them ate it.

    Jetta (kitten) hasn’t been too well trained, so if she doesn’t like what’s “on offer” she continuously jumps on me, asking for something different. No matter how long I leave the food out, she refuses, but I know she needs better nutrition than filler. I have never been horribly concerned with my pets food as I’m only 35 (still live at home) and haven’t always been the one picking it out, but one reddit post just got me thinking and here I am, realizing Friskies is the equivalent of letting a human child eat potato chips and chocolate for every meal. Might taste good, but it has no nutritional value for the poor cat. Haven’t really mixed the two yet (just too little to make a difference once), but might give it a shot today and see if it works. Lastly, I was originally thinking of doing a raw diet with Jetta when she’s old enough, but if this is her reaction to new food, then I know it’s going to go over like a fart in church! (Raw does seem to make the coat super soft. I had a friend with a beautiful cat who was on raw and the coat was as feather down soft as the rabbit I had at the time!)

  11. Ginger

    Poor customer service without refunds should your cat not like it. Also this diet dried out my cats skin so be warned as noted by the doctor above.

  12. Jaime Haak

    I just ordered Smalls and, similar to the overview, a week went by with no communication. Last Friday, I finally received an email saying my “shipment was being prepared” (not even that it had shipped yet!). That was fine, because I was traveling! 36 minutes later, I got another email that the food had arrived! Well, I was already traveling and was unable to get to the food until Monday, by which time the food had already thawed and spoiled. This wouldn’t be horrible, except they REFUSE to refund or replace the order after spending hours texting with them today. (They also REFUSE to call.) Don’t waste your time or money. There are other/better companies out there who stand by their service and product and are more transparent with what’s in the food.

  13. Mariann

    Ordered the sampler and my cat would not eat the food. I’m hoping they will cancel my account without any hassles. If I had known they do not have anyway to get in contact with an actual person I would not have even tried the product. Only contact is via email or text and if you text them you get a “canned” response that they are experiencing a high volume of inquiries and response may be delayed.

  14. Jen

    I would actually put a disclosure on this cat food brand, Smalls — they are a startup company and they have a lot of fine print regarding their practices. On site banners they will advertise money back guarantees, but what they won’t say unless you search in their FAQ’s and terms of policy (who does that?) is that refunds are only for samples.

    They also will lie about shipments and while their customer service is excellent when you PURCHASE food, they are very opposite that when trying to cancel or get refunded for orders. The ONLY way to cancel the subscription is to call them. You cannot do it on your own. You cannot change quantities to zero or they will automatically return the quantity to the original quantities after you save it as 0. So while this review lowballs the cost as something like $1 — in total, you are actually paying $125 per month.

    And actually, I’ve yet to receive a refund on even the samples that my cat wouldn’t eat.

  15. Jade Marshall

    I just ordered the trial… My cats hate the food but the company hasn’t responded to me cancelling my account… I have no desire to give this to my cats… They don’t like the food yet… I can even log in to cancel my subscription before I get charged $240

  16. Bobby

    They were so helpful when I was trying out feeding my cat the samples, but the actual boxes are so heavy and UPS REFUSES to deliver it to my door, and instead takes it to the parcel locker in our complex (which is NOT MADE for large packages, it has no car access and I’m disabled!!!). After repeated fighting with UPS and no progress, I have to cancel the service. If it can’t be delivered to my door, it’s useless to me. They were extremely responsive when I needed questions answered by text, but the moment they reached out to say my next order is being prepared, I asked her to cancel it instead and explained my situation. NO RESPONSE. I log on and find I’m about to be charged for the next order. Can’t cancel. No one answers the phone. I’m at the point I will have to cancel my entire debit card in order to cancel the subscription. It’s lunacy! My cat enjoyed the food a lot, but the customer service for cancelation is ATROCIOUS AND UNPROFESSIONAL!!!!

  17. Ace

    Tried the trial got two more months worth of shipments and then all of a sudden I couldn’t use the website anymore. I received and was charged for two boxes which I had originally postponed. When I contacted them they wouldn’t refund me because I didnt reach out sooner. In the most recent batch of ground or smooth cow, all three of my cats got sick an hour after eating, all over the house. They may not have recalls yet but from the sounds of it, they will soon.

  18. Mike S

    Can you please do an updated review with analysis of Smalls to take into account the issues they appear to be having per these comments? I have had several shipments of Smalls over the past 7 months and my cats do like the food and I do believe its a very high quality product. However, I have reservations regarding their product and service consistency as they have “changed kitchens” and the packaging has also changed a few times over the past 7 months. I know they raised $9 million in venture capital last October, so perhaps there are changes being made at the company that should be investigated in light of such a glowing review it has received on this website. Thanks!

    1. Mallory Crusta

      Hi Mike, yes. This review is definitely in need of an update given all of the new information we’ve gotten on Smalls, both coming from commenters and our own reviewers’ experiences. Thank you.

  19. Jennifer

    These guys are thieves. They have completely shady practices and falsify information JUST so they can charge the $125+ subscription charges. You’ll see you have zero option to cancel a subscription unless you contact them and they automatically reboot your order to fulfill $125 even though that’s not even the minimum order and then they refuse to provide refunds and lie about why. There are countless (and I mean I have save hundreds of reviews off three sites alone) where people have gone through the same issue with their auto-subscription services, their cats have had severe diarrhea, have been throwing up, and they lie about their policies on all the MAIN pages, and you have to read the disclaimers and fine print to see what their actual policies were. My cat wouldn’t even eat their trial box and they said they sent out a subscription box to me before my 2-week trial ended, and when I tried to cancel it, they said it could not be canceled because they’ve already sent out the shipment and the warehouse does not do recalls. I contacted the warehouse who confirmed that they did not even receive the shipment from Smalls until the next day and that there is no such policy to cancel a shipment request prior to pickup. These guys are thieves and are just trying to keep the millions they received from investors.

    1. Mallory Crusta

      Hi Jennifer, we’re very aware of the issues, and yours is just the latest in a series of serious complaints about the Smalls customer experience. We are currently in a conversation with multiple people from Smalls and trying to get this sorted out. I’m sorry that you went through this with Smalls. Hopefully, they can sort out these issues soon. Thank you for sharing your experience.

    2. Jibran from Smalls

      Hey Jennifer,

      I’m so very sorry to hear that this was your experience with us. That’s not okay whatsoever. We’ve had a tough time getting our technology right and are actively making investments to remedy situations as you experienced. I’ll check in with my CS team about what you experienced as you should have ample time to adjust your order before your first subscription is shipped. Definitely let me know if you never got your refund and I can follow up to make sure this is remedied.

  20. Carla Coleman

    AVOID THIS COMPANY!!! IT IS A SCAM!!! We signed up for a sample. Cat didn’t like the food. Then we discovered that we are automatically signed up for a monthly subscription. A very expensive monthly subscription. They do not provide a way on their website to cancel the subscription. They do not answer their phone. They (so far) haven’t responded to emails or texts, except for an automated response saying they are “currently experiencing a high volume of inquiries.”

    1. Mallory Crusta

      Hi Carla, thanks for letting us know about your experience. You are not alone in this. We’ve updated the article to provide more insight into the issues that Smalls customers have been facing recently. This is a very, very serious problem and I hope that you have it resolved soon.

  21. Tonia

    My cats appeared to enjoy the smalls ground turkey and ground chicken which is a shame as the company still has supply/packaging issues that are frustrating as a consumer.

    I tried Smalls for approx. 4 shipments and only one of those shipments arrived as Ordered, it was the introductory box.

    One box wasn’t packaged properly only to find out after it arrived that the company was experiencing packaging issues. The entire order arrived thawed, warm and leaking. It ended up in the garbage. I had to order canned food as a backup.

    On one order, they ran out of one of my preferences. Shipped only a partial box. I had to order canned food as a backup.

    One box arrived later than reported. The ship date was reported incorrectly to me via the smalls team and thus it arrived late and thawed.

    This is human grade food so if its thawed and warm when it arrives its recommended that you throw it away.

    1. Mallory Crusta

      Hi Tonia, thank you for sharing your disappointing experience with Smalls cat food. I’m sorry you went through this and am glad you’re making others aware of what may happen when they order from this company.

    2. Jibran from Smalls


      I’m so sorry this happened to you. It’s not okay whatsoever that your food arrived thawed that consistently. Appreciate your feedback here and I’ll flag this with my team to make sure this doesn’t happen again.

  22. Mary

    I got my subscription and so far my concierge has been very helpful. Answers me quickly. Im able to modify my order, reschedule it and cancel it. I will update you guys when i recieve my order.

  23. Holly

    Don’t buy from this company. They are not only very expensive, they don’t even allow you to buy anything without signing up for a subscription that automatically refills. My cat didn’t like a single flavor and my dog was kinda meh about the food too, and my dog eats everything. Not only did they not refund me a dime for the crazy expensive sampler (which they said they would on the site) they didn’t refund me the automatic second order either. They don’t have a phone service so you can’t call them, you just get copy-and-paste style emails about an unrefundable contract. So – not super surprised that millenials would sell me tasteless organic nonsense food for pets that’s overpriced and scam-y and then have zero customer service. It’s what I was expecting from people around my age group but it still makes me sad.

  24. Kendra DeStefano

    I was really hoping my issues were just one offs, but from reading the reviews here, it doesn’t appear so.

    I ordered a sample box and it came thawed and with zero ice. I contacted smalls and they promptly sent out a new box. The same thing happened. It was thawed. Then they advised that if it’s 40 degrees it is okay to refreeze.

    I haven’t tried to cancel my subscription yet…so nothing to report about that yet. :/

    1. Brittany Fuller

      That happened to my sample too, though the thawed food was still quite cold, so after a sniff test I fed it to my cat, who seemed quite happy.

      I scoured their website, and realized that they will only send that amount of fresh food at one time as the sample – all other orders of fresh food have a minimum amount. (I think the usual minimum is 8 items of fresh food, and my sample had 5). They claim one reason for this minimum is to keep the food frozen during shipping. I was skeptical, but my actual order of 8 items arrived completely frozen, with dry ice still in the box.

      I think they’re right, that smaller amounts of frozen food cannot stay cold as long as is needed. (If you think about it, one ice cube in a cooler will not stay frozen as long as many ice cubes in a cooler will.) Perhaps a smaller box and more dry ice with the samples than with the normal orders would solve the problem.

  25. kitsun

    My cats didn’t like it & I canceled after the initial sample, but they keep billing me monthly.
    They acknowledge each time (by text) that its an error, but keep doing it. You can’t reach them by phone or email, only text. On their website there’s no way to delete your credit card or cancel an account. I urge anyone with similar experience to report them to the better business bureau & consumer frauds bureau of attorney generals office. Also notify your credit card to block them.

    1. Mallory Crusta

      Thank you for sharing your experience, Kitsun. I passed your comment along to one of our contacts at Smalls and they said that your issue was related to a technical issue they encountered in May. Many people have had their accounts renewed after they’d been canceled. Troubling. Have you tried again to cancel your account? You should be able to cancel now, and if not, this is an even more serious issue.

  26. Francis Son

    Be Prepared for garbage customer service! They delayed my orders after signing up for a subscription so I stopped ordering their food completely because they left me with no food supply for 4 days and I had to figure out a new diet for my cat. I only order their giblets and just recently they sent me the COMPLETELY WRONG item and have not provided a solution to resolve the situation and its been 48 hours. Their customer service is absolute garbage and they seem to care if your cat runs out of food. What good is good quality food if the company is absolute garbage about sending it to you.

    1. Jibran from Smalls

      Hey Francis,

      Thanks for the note and so sorry that you had this experience with us. We’ll typically send a heads-up email to our customers before the order is placed. This heads-up email also includes any substitutions we need to make because of inventory so you have enough time to adjust your order.

      Definitely reach out to our CS team if these issues persist and I can ping them to keep an eye out on your request.

      – Jibran

  27. Brittany Fuller

    My cat likes Smalls wet food very much, and I think I have noticed her fur getting softer.

    My main issue is it is much more calorie dense than all the other wet food I have tried (including a wide range of brands of mid to high end canned cat food – I went a little crazy there for a while). She usually eats 200 calories of food a day, and is content with that. But if I only give her 200 calories of Smalls food in a day, she is hungry. She already has behavioral issues, and being hungry doesn’t help.

    I have been combining it with other food instead, which has worked okay.

  28. Russell

    Looking for the best cat food is a priority for most people within their budget. Smalls offers a sample pack which you have no option to modify, 2 – 4oz kibble and 4 bags of freeze dried food. Freeze dried, my cat hates that stuff. It wasn’t cheap either. Worst part, I was not aware when you sign on their site, you sign on for auto order. I found out the hard way when they shipped me $183.00 frozen cat food for one small cat. I asked for refund and they refused. I would never order that much cat food and especially not at that price. Customer service was anything but genuine.

    1. Jibran from Smalls

      Hey Russell,

      Thanks for your note here and deeply appreciate the feedback.

      Our sampler order is specifically curated to ensure that your cat has a proper “tasting” of all of our flavors before you commit to a subscription where you can order the flavors your furry friend most enjoys!

      With regards to the subscription: we make sure that customers know they’re signing up for a subscription upon purchase of our trial. This is in our terms of service as well as under the checkout button on the sampler. However, I totally understand the frustration here and we’re working on making this a lot more clear as we make updates to our checkout flow.

      – Jibran

  29. Barbara Nelson

    If I order on a trial basis, I do not automatically want to be sent more food in a few weeks. I do not want to be put on a list that I need to cancel.

    Can I order on a trial basis without being automatically put on a list where you will send me more food?

  30. Karen

    I just sent this email to Smalls. They definitely are having some serious quality control issues:

    I’d like to cancel my subscription asap. After eating an unusually watery ground turkey meal, two of my cats ended up in the ER. One had to stay overnight and receive IV fluids and assorted meds to get her eating again, she was diagnosed with gastroenteritis secondary to eating “something bad.” She had an ultrasound which didn’t show any blockages, just inflammation consistent with gastroenteritis. The other one was released after getting subcutaneous fluids and some take-home meds to help him recover his appetite. Both cats are just 2 years old and in otherwise great health.

    They’re indoor-only cats, I don’t keep any toxic plants in the house (no toxic cleaners, etc.), and there’s nothing they ingested together — at the same time — other than the shared packet of Smalls ground turkey, which, as I mentioned above, was unusually watery. It didn’t smell bad, so we thought it was okay, and it clearly was not.

    This is just a couple of weeks after I contacted customer support about 5 packets of fish I received that were absolutely rancid. The smell was so bad that we had to open all of the windows and turn on an air purifier. All five packets were rancid! That’s a very serious quality control issue. Customer support apologized, that’s all. I had to request reimbursement for the 5 fish packets. I shouldn’t have had to ask, it should have been offered to me as a subscriber since May 2019. I’m happy to pay for high quality food for my cats, but not if it’s rancid. Who would?

    I had also contacted customer support (at the time of reporting the rancid fish) about several packages of food that were cracked and opened when we took them out of the box (I sent photos). The CSR said it was okay, and the food was safe to feed my cats. She said that Smalls is experimenting with packaging and trying to figure it out.

    After the rancid fish and the cracked packaging, I should have cancelled my subscription, those are two big red flags, but I thought I’d give Smalls another chance since I appreciate any company that offers high-quality, fresh diets for cats. But this food poisoning episode is egregious. It’s obvious that Smalls has some serious quality control issues. I’ve had cats for over 20 years, and I’ve never had to take any of them to the ER for food poisoning. This is a new one for me. So, please cancel my subscription asap and send me an email letting me know that it’s been cancelled.

  31. tish

    Is there a phone number besides the “text” number to cancel? I texted that and it onlyresponds to “cancel” (as in cancel the texts you get, not the service itself) and start (as in start texting me) I have been traveling, and sick and haven’t been able to start my cat and I’ve run out of freezer room!

  32. Kat

    Today I received an email from Smalls about a voluntary recall for some of its poultry-based wet food.

    I have been a subscriber since December 2020 and have been happy with the quality of food and the convenience. That is until a few months ago when I started having issues with orders that I placed through the website not matching the order that showed up on my doorstep. I have also had shipments show up on weeks I didn’t want a shipment.

    I have been grateful for the prompt customer service replies but I’m also tired of the excuses for why this is an ongoing issue. Their most recent explanation for the discrepancy was that they were upgrading their website and having some technical difficulties with orders. The solution was for me to email them my order.

    I want this to work with Smalls but it has turned into more work than I was expecting, especially for the price. I hope they figure this out soon.

    1. Jibran from Smalls

      Hey Kat,

      I’m so sorry that this has been your Smalls experience as of late. We definitely don’t want us to be extra work for you.
      When we’re out of stock on certain products, we’ll send a heads-up email detailing what we’ll be replacing that product with.
      Beyond that, we’ve been actively making investments in staffing and customer service to mitigate and eliminate these issues

      If these difficulties persist, don’t hesitate to send me a note at jibran [at]

  33. Hannah Roberts

    This recall has been a nightmare. I’ve been dealing with it for the last few weeks and had no idea why my cats were vomiting. After they sent out their email I was so relieved and threw out the fresh batches. But now even the freeze-dried food that isn’t in the affected batches made my cat vomit. Today it was my brand new bag of freeze-dried duck kibble that came with the bad fresh batches. My cat threw up an hour afterward. I think I’m going to have to cancel. I wanted to give them another chance because this is supposed to be the best thing out there, and it genuinely helped my cats lose weight. But this is horrible. I’m now worried that they will ignore my requests to cancel after reading the all horror stories in these comments.


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