Hey Diddle Diddle Cat Food Review

Share Email Pinterest Linkedin Twitter Facebook

Our Review Process

Our reviews are based on extensive research and, when possible, hands-on testing. Each time you make a purchase through one of our independently-chosen links, we’ll receive a percentage of the proceeds. Read more about how we’re supported here.

Hey Diddle Diddle is a cat food brand sold through Tesco in the UK. There have been shortages and it’s unclear if this brand is still in production. Hey Diddle Diddle has been very popular with cats and cat lovers. Keep reading for our unbiased review.

The We’re All About Cats Standard – Rating Hey Diddle Diddle on What Matters

We have analyzed Hey Diddle Diddle cat food based on the information found on the Tesco site. (The Hey Diddle Diddle site has been closed.) We have rated it according to our standards here at We’re All About Cats.

Our grades are based on the species-appropriateness of the food, the quality of the ingredients, product variety, price, customer experience, and recall history. You can read more about our ratings here.

Here are our ratings for Hey Diddle Diddle cat food in these key areas:


  • Species-Appropriateness – 7/10
  • Ingredient Quality – 6/10
  • Product Variety – 6/10
  • Price – 7/10
  • Customer Experience – 7/10
  • Recall History – 7/10

Overall Score: 6.67/10

We give Hey Diddle Diddlecat food a 40 out of 60 rating or a B- grade.

About Hey Diddle Diddle

We do not have current information about Hey Diddle Diddle. Their Facebook page hasn’t been updated in over a year. The company’s web site is closed. Customers complain that the food can’t be found. And Tesco, which sold Hey Diddle Diddle, posts online that the food is unavailable.

If we had to guess, we would say that this brand and company is out of business.

There are lots of positive comments from customers online. Many people are still trying to find this food, mostly without luck.

Hey Diddle Diddle cat food only appears to have been sold for 3-4 years.

Sourcing And Manufacturing

Hey Diddle Diddle was (is?) a British brand that claimed to offer top quality, wholesome pet food with a “fun brand story.” The foods were balanced nutritional diets at a good price.
The company was based in Manchester, England.

According to the company that was hired to create the packaging for Hey Diddle Diddle, this was a Tesco project.

Hey Diddle Diddle was developed by C & D Foods in Ireland following extensive research into changing consumer demands for pet nutrition. It attempted to address a gap in the market for a high quality, naturally hypoallergenic product that provided clear dietary advice.

Has Hey Diddle Diddle Cat Food Been Recalled?

We didn’t find anything online to suggest that Hey Diddle Diddle had been recalled. However, the food was apparently only sold for 3-4 years. It’s hard to be 100 percent certain about recalls with online resources. As far as we know, there was no recall.

What Kinds Of Cat Food Does Hey Diddle Diddle Offer?

The information we found for Hey Diddle Diddle cat food showed that the company offered wet cat food. The brand focused on making food with nutritious ingredients for healthy digestion and building your cat’s immune system, according to the company.

Hey Diddle Diddle foods included essential omega fatty acids and zinc to promote healthy skin and shiny coats. Foods had added taurine. They were naturally hypoallergenic-formulated without any added wheat, soy, dairy, or eggs.

Their foods had no artificial color, flavors, or preservatives. And Hey Diddle Diddle used high quality proteins – again, according to the company. We have no way to check these statements at this time.

It’s hard to verify some of these statements from the company if they are out of business but we can review one of their foods (below).

Hey Diddle Diddle Cat Food Reviews

#1 Hey Diddle Diddle Casserole with Lamb & Potatoes Review

Buy On Tesco

We found an older advertisement for Hey Diddle Diddle cat food on the Tesco web site. It doesn’t look like Hey Diddle Diddle is currently available on the site.

The Hey Diddle Diddle product we found was sold as Wholesome Homestyle Favourites. It provided 12 pouches of wet food (85 grams each).

There were four recipes with three containers of each formula. The four recipes were: Stew with Succulent Beef, Delicious Dinner made with Free Range Chicken & Vegetables in a Light Sauce, Tasty Supper with Free Range Turkey in Gravy, and Casserole with Lamb & Potatoes.

We chose the Casserole with Lamb & Potatoes to review. Here are the ingredients in this food: Chicken, Pork, Lamb (including 4% Lamb), 4% Potatoes, Beef, Maize Starch, Minerals, Potato Starch, Dextrose, Glycine, Chicory Extract, Flaxseed Oil, Sugar Syrup, Rosemary Powder.

Additives (Per Kg): Full information not provided. Vitamin A 2250 IU, vitamin D3 100 IU, vitamin E 40 mg, calcium iodate anhydrous 0.8 mg, zinc sulphate monohydrate 38.8 mg, taurine 450 mg
Chicken, pork, lamb, and beef are all good sources of protein You might wonder why this food was labeled with lamb since it appears to contain more chicken and pork than lamb.
Chicken and beef can be allergens for some cats. So can maize.

This food contains dextrose (a kind of sugar) and sugar syrup. Why so much sugar in a cat food? Cats with hyperglycemia or diabetes should be careful to avoid products that contain dextrose.
Nutritional values for this recipe are crude protein 9 percent, crude fat 5 percent, crude ash 2 percent, crude fibre 0.5 percent, and moisture 81 percent.

We can convert these figures into the dry matter basis for the food. This means removing the water from the figures to see what remains. If we do this we find that the food contains 47.4 percent protein, 26.3 percent fat, 2.6 percent fiber, 10.5 percent ash, and 13.2 percent carbohydrates.

We estimate that Hey Diddle Diddle Casserole with Lamb & Potatoes Cat Food has approximately 92 calories per 100 grams. If you can find it.


Composition: Chicken, Pork, Lamb (including 4% Lamb), 4% Potatoes, Beef, Maize Starch, Minerals, Potato Starch, Dextrose, Glycine, Chicory Extract, Flaxseed Oil, Sugar Syrup, Rosemary Powder.
Additives (Per Kg): Full information not provided. Vitamin A 2250 IU, vitamin D3 100 IU, vitamin E 40 mg, calcium iodate anhydrous 0.8 mg, zinc sulphate monohydrate 38.8 mg, taurine 450 mg

Guaranteed Analysis

Crude Protein: 9%
Crude Fat: 5%
Crude Fiber: 0.5%
Moisture: 81%
Ash: 2%

Dry Matter Basis

Protein: 47.37%
Fat: 26.32%
Fiber: 2.63%
Carbs: 13.16%

Caloric Weight Basis

Protein: 38.07%
Fat: 51.36%
Carbs: 10.57%

Ingredients We Liked: Chicken, Pork, Lamb (including 4% Lamb), Beef, chicory extract

Ingredients We Didn’t Like: Maize Starch, Potato Starch, Dextrose, Sugar Syrup

Common Allergens: Chicken, beef, and maize can all be allergens


  • Chicken, pork, lamb, and beef are all good protein sources for cats
  • Customers say that cats love Hey Diddle Diddle
  • No wheat, no soy, no dairy, no eggs; no artificial colors, flavors, or preservatives


  • Potatoes, maize starch, and potato starch make up lots of carbohydrates that your cat really doesn’t need
  • Dextrose and sugar syrup are not good for cats but they could account for why cats love the food
  • The brand seems to be out of business though we couldn’t find any announcement

What Do Customers Think Of Hey Diddle Diddle Cat Food?

Many customers like Hey Diddle Diddle because their cats love the food. However, there is a lot of frustration because they can’t find the food to buy anymore.

Positive Review

Good quality cat food!
4 stars
Good quality cat food – read the ingredients, less grain and more meat. Good to see Tesco supplying a better quality cat food. The cat absolutely loved it and his bowl was licked completely clean! Expensive but would buy again. – A Tesco Customer, 5th February 2019

Negative Review

Contains sugar, avoid
1 stars
Cats don’t need sugar added sugar to their food. Wish Id read the fine detail but was taken in by the fancy packaging and “wholesome” marketing blurb – A Tesco Customer, 31st December 2018

How Much Does Hey Diddle Diddle Cat Food Cost?

Unfortunately, we don’t have any current pricing for Hey Diddle Diddle cat food. Even Tesco, which has old information about the brand, doesn’t show previous pricing.

Overall, Is Hey Diddle Diddle Cat Food A Good Choice?

Based on what we found online, Hey Diddle Diddle cat food looks like it had average meat protein, more carbs than you would expect based on the brand’s messaging, and some inexplicable sugar added.

This would not be a good food to buy if your cat is hyperglycemic or if he has diabetes. Otherwise, it looks like an average cat food with a lot of colorful packaging and hype.

How Do You Order Hey Diddle Diddle Cat Food?

You don’t order Hey Diddle Diddle cat food at the moment. Whether this brand returns after the pandemic is anyone’s guess. If it does, perhaps Hey Diddle Diddle and Tesco can revamp the recipes a bit and remove the sugar.

About Carlotta Cooper

Carlotta Cooper is a long-time contributing editor for the weekly dog show magazine DN Dog News. She's the author of The Dog Adoption Bible, a Dog Writers Association of America (DWAA) award winner. In addition, she is an American Kennel Club Gazette breed columnist and the author of several books about dogs and other animals. She has been reviewing pet foods and writing about dog food for more than 10 years.

Leave a Reply

Your email address will not be published. Required fields are marked *