Feline Natural Cat Food Review

Feline Natural

Our Review Process

Our reviews are based on extensive research and, when possible, hands-on testing. Each time you make a purchase through one of our independently-chosen links, we’ll receive a percentage of the proceeds. Read more about how we’re supported here.

Is Feline Natural safe, trustworthy, and nutritious? Find out in our unbiased Feline Natural cat food review.

The We’re All About Cats Standard—Rating Feline Natural on What Matters

We’ve analyzed Feline Natural and graded it according to the We’re All About Cats standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it rates in each of these six key areas.

Ratings

  • Species-Appropriateness – 10/10
  • Ingredient Quality – 10/10
  • Product Variety – 8/10
  • Price – 4/10
  • Customer Experience – 8/10
  • Recall History – 5/10

Overall Score: 7.5/10

We give Feline Natural cat food a 45 out of 60 rating or a B+ grade.

About Feline Natural

Feline Natural is the cat food branch of K9 Natural, a company founded in 2006 by Geoff Bowers, a police dog handler and instructor. Inspired by three months watching wolves in Alaska and trying out raw diets on his dogs, Bowers created a raw dog food company.

The company was named New Zealand’s fastest-growing manufacturer in 2011 and launched Feline Natural around the same time.

Feline Natural emphasizes the nutritional value of whole prey and marries it with the allure of New Zealand ingredients and manufacturing standards.

But is Feline Natural worth it and how does it compare to other brands? Let’s take a closer look.

Sourcing and Manufacturing

Feline Natural is manufactured in the company’s New Zealand factory. New Zealand has earned an international reputation for healthy livestock, a clean supply chain, and high safety and quality standards.

Their ingredients are primarily sourced from New Zealand. All are sustainably-harvested, free-range, and grass-fed.

Has Feline Natural cat food been recalled?

Though Feline Natural cat food hasn’t been recalled, the company’s K9 Natural dog food has. In April of 2018, the company announced that it was voluntarily recalling two bag sizes of raw dog food due to potential listeria contamination.

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What kinds of cat food does Feline Natural offer?

Feline Natural makes and sells both wet and dry cat food. Their lineup includes grain-free and grain-inclusive varieties, limited-ingredient foods, and recipes with multiple protein sources.

All of their foods are made from named cuts of meat rather than anonymous by-products and meat meals. They don’t contain artificial colors, flavors, or preservatives. Interestingly, their canned products don’t contain any thickeners, giving them a looser consistency than most other wet food.

Their dry foods use vacuum infusion to lock fats and oils into the pores of each piece of kibble. This process protects heat-sensitive fatty acids and nutrients that might otherwise degrade during cooking.

Feline Natural Cat Food – Top 3 Recipes Reviewed

Product NameFood TypePrice per OunceOur Grade
Feline Natural  Chicken & Lamb Feast Freeze-Dried Cat FoodFreeze-Dried$3.09A
Feline Natural Lamb & King Salmon Feast Freeze-Dried Cat FoodFreeze-Dried$3.09A
Feline Natural Canned Chicken & Venison FeastWet$0.73A

Feline Natural Chicken & Lamb Feast Freeze-Dried Cat Food Review

Feline Natural Chicken & Lamb Feast Grain-Free Freeze-Dried Cat Food

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Chicken appears to be the primary protein source in this cat food.

This food’s ingredient list is decidedly meaty. Chicken is the first ingredient, followed by a few different types of lamb meat, including heart, kidney, and liver. For a cat, these ingredients are about as nourishing and nutrient-dense as you can get. The food also contains lamb blood, which isn’t a typical inclusion on a cat food ingredient list. Blood is an intensely nourishing part of the natural feline diet. It’s a natural source of B vitamins, iron, and preformed vitamin A, among other nutrients.

In total, muscle meat and organs account for 99% of the total recipe. The remaining 1% of the recipe is constituted of New Zealand green-lipped mussels, a source of omega-3 fatty acids, and flaxseed flakes, which Feline Natural includes as a source of fiber. To ensure that each meal is nutritionally complete and balanced, the food is fortified with synthetic vitamins, minerals, and amino acids.

Overall, this is a protein-rich food with moderate levels of fat and virtually zero carbohydrate content.

With a full array of animal ingredients and minimal plant matter, this food appears to be a truly carnivore-appropriate product. It’s expensive and, according to customer reviews, about 15% of cats don’t like it, but based on the ingredient list and macronutrient profile, this looks like a standout option.

The food has 547 calories per cup.

Ingredients

Chicken, Lamb Heart, Lamb Kidney, Lamb Liver, Lamb Blood, Flaxseed Flakes, New Zealand Green Mussel, Dried Kelp, Taurine, Vitamin E Supplement, Magnesium Oxide, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Thiamine Mononitrate, Vitamin D3 Supplement, Folic Acid.

Guaranteed Analysis

Crude Protein48% min
Crude Fat31% min
Fiber1.0% max
Moisture8.0% max
Ashn/a

Feline Natural Chicken & Lamb Feast Estimated Dry Matter Macronutrient Breakdown

Feline Natural Chicken & Lamb Feast Estimated Dry Matter Macronutrient Breakdown

Ingredients We Liked: Chicken, Lamb Heart, Lamb Kidney, Lamb Liver, Lamb Blood, New Zealand Green Mussel

Ingredients We Didn’t Like: None

Common Allergens: Chicken

Pros

  • Contains an intensely-nourishing mix of muscle meat, organs, and blood
  • Freeze-dried food retains the nutritional value of raw meat
  • Low carbohydrate content helps keep blood sugar under control

Cons

  • One of the most expensive freeze-dried foods you can buy
  • Requires rehydration

Feline Natural Lamb & King Salmon Freeze-Dried Cat Food Review

Feline Natural Lamb & King Salmon Freeze-Dried Cat Food

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Lamb heart and salmon appear to be the primary protein sources in this cat food. 

This recipe is a lot like the last one we reviewed. It’s another freeze-dried product that features animal ingredients over everything else. The food features lamb heart as the first ingredient—note that heart is a muscle, not an organ—followed by salmon, lamb kidney, lamb liver, and lamb blood.

These ingredients provide a diversity of animal-sourced nutrients. Like all Feline Natural foods, the product contains flaxseed flakes as a source of fiber. Fiber doe naturally appear in the feline diet and helps to promote healthy digestion.

New Zealand green-lipped mussel adds omega-3 fatty acids and may help to relieve inflammation while promoting skin and coat health. The ingredient list concludes with a short list of supplements added to make the food nutritionally complete as per AAFCO guidelines.

Overall, this food is protein-rich with moderate fat and almost no carbohydrate matter.

With grass-fed lamb and sustainably-caught salmon, a source of nourishing omega-3 fatty acids, and a pinch of fiber to keep things moving smoothly, this food appears to have everything you would want out of a raw or freeze-dried product.

The food receives good customer reviews, too, with 95% of Chewy reviewers saying they would recommend it to a friend.

The food contains 239 calories per cup.

Ingredients

Lamb Heart, Salmon, Lamb Kidney, Lamb Liver, Lamb Blood, Flaxseed Flakes, New Zealand Green Mussel, Dried Kelp, Taurine, Vitamin E Supplement, Magnesium Oxide, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Thiamine Mononitrate, Vitamin D3 Supplement, Folic Acid.

Guaranteed Analysis

Crude Protein44% min
Crude Fat37% min
Fiber1.0% max
Moisture8.0% max
Ashn/a

Feline Natural Lamb & King Salmon Feast Estimated Dry Matter Nutrient Breakdown

Feline Natural Lamb & King Salmon Feast Estimated Dry Matter Nutrient Breakdown

Ingredients We Liked: Lamb Heart, Salmon, Lamb Kidney, Lamb Liver, Lamb Blood, New Zealand Green Mussel

Ingredients We Didn’t Like: None

Common Allergens: Fish

Pros

  • Contains a nourishing mix of muscle meat, organs, and blood
  • Rich in highly-digestible, minimally-altered animal ingredients
  • Low carbohydrate content
  • Gets great palatability ratings from cats

Cons

  • Expensive
  • Demands rehydration, which is time-consuming

Feline Natural Chicken & Venison Feast Canned Cat Food Review

Feline Natural Chicken & Venison Feast Canned Cat Food

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Chicken appears to be the primary protein source in this cat food.

Feline Natural isn’t just a raw or freeze-dried cat food brand. The Feline Natural lineup also includes a variety of canned foods.

This popular canned product is 99% chicken and venison, with chicken muscle meat, chicken heart, venison kidney, venison liver, and venison blood heading up the ingredient list. In standard Feline Natural fashion, the food contains flaxseed flakes for fiber and New Zealand green-lipped mussels as a source of omega-3s.

Overall, this food is rich in protein with moderate fat and almost no carbohydrate matter.

This food is almost identical to Feline Natural’s signature freeze-dried foods. The only difference is that it is up to 82.5% water, eliminating the need for rehydration and making it a good option for cats who like paté style foods.

The food has 862 calories per kilogram or 24 calories per ounce.

Ingredients

Chicken, Chicken Heart, Venison Kidney, Venison Liver, Venison Blood, Flaxseed Flakes, New Zealand Green Mussel, Dried Kelp, Taurine, Vitamin E Supplement, Magnesium Oxide, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Thiamine Mononitrate, Vitamin D3 Supplement, Folic Acid, Water added for processing

Guaranteed Analysis

Crude Protein9.0% min
Crude Fat5.0% min
Fiber0.2% max
Moisture82.5% max
Ashn/a

Feline Natural Chicken & Venison Feast Estimated Dry Matter Macronutrient Breakdown

Feline Natural Chicken & Venison Feast Estimated Dry Matter Macronutrient Breakdown

Ingredients We Liked: Chicken, Chicken Heart, Venison Kidney, Venison Liver, Venison Blood, New Zealand Green Mussel

Ingredients We Didn’t Like: None

Common Allergens: Chicken

Pros

  • Contains a variety of chicken and venison parts, including muscle meats, organs, and blood
  • Doesn’t contain any of the thickeners commonly used in wet cat food
  • Low carbohydrate content

Cons

  • About 14% of Chewy reviewers say they wouldn’t recommend the product to a friend
  • Expensive

What do customers think of Feline Natural cat food?

Feline Natural cat food is divisive. Happy customers are ecstatic and unhappy customers say their cats simply wouldn’t try it. Price is one thing both happy and unhappy customers agree on. It’s at the high end of most customers’ price range and that is hard to ignore.

Positive Reviews

“I am so happy a cat food is finally available with no additives like guar gum, artificial colors, flavors or other non-real food ingredients. This cat food is expensive but the best. My 3 cats love it and I am grateful to the manufactures. It looks and smells like meat which is what cats need to be truly healthy. Thank you Chewy for finding this food!”Mamacat, reviewing Feline Natural Chicken & Venison Feast Canned Cat Food

“After trying several hundred dollars worth of food and spending several hundred dollars at the vet to try fixing chronic diarrhea in two cats (one adult with stomatitis and one kitten) I finally thought I would try a raw-food diet as a last resort before trying antibiotics. During my research I found the freeze-dried options and considered the ingredients; this brand won out based on the content of the food. At the time of this review (12/01/18), the other major freeze-dried cat food brand (from the northern USA) has some very questionable ingredients in their food. After two days of feeding this, the diarrhea vanished…I was stunned. Not only that, but both cats actually enjoy the food! I really hope this company continues to stay in business and that Chewy continues to sell their products. As for the food, it is dried to the point of being crunchy and flaky; it will crumble easily but is still easy for cats to consume in dry form. It is extruded into a cylinder-shape about 1/4″ in diameter and segmented at varying lengths. My cats seem to prefer it with a little warm water poured over it, but not so much as to turn it soft. They will eat it dry and will eat it completely soggy but that is not preferred. The only thing I really dislike about this food is the price! I assume most of that is to cover the outrageous shipping cost from NZ to the US. If a US-based pet food supplier could reproduce this product and bring it to market at half the cost it would be a game-changer. $120/month on this product is brutal.”Chris, reviewing Feline Natural Chicken & Lamb Feast Freeze-Dried Cat Food

Negative Reviews

“I’m an old dude and have eaten a lot of cat food in my 15 years, but won’t touch this stuff. Neither will my 2 young girlfriends. Frank has put out 4 cans for us over the past couple of weeks. You’d think he’d have gotten the hint by now. We are more interested in watching the deer walk through our yard than in eating them.” Kitty, reviewing Feline Natural Chicken & Venison Feast Canned Cat Food

“I clearly don’t understand my cat. From my perspective, there was nothing wrong with this food, but she has just refused to eat it. Right now, after having tried so many different types of freeze dried raw cat food, I think I will finally settle on Stella and Chewy which is the only brand she eats consistently. Cats!!”Purcell, reviewing Feline Natural Chicken & King Salmon Feast Freeze-Dried Cat Food

How much does Feline Natural cat food cost?

Regardless of which recipe you choose, Feline Natural products are some of the most expensive on the market. Assuming you have a 10-lb cat with typical calorie needs, it will cost about $4.33 per day to feed him one of their freeze-dried recipes or a whopping $6.57 per day to give him Feline Natural canned food.

How does this compare to other cat food brands?

The price of Feline Natural is comparable to other ultra-premium brands like Nom Nom and fellow New Zealand brand ZiwiPeak and a little more expensive than freeze-dried foods from Vital Essentials, Northwest Naturals, or Stella & Chewy’s.

Overall, is Feline Natural a good choice?

If your budget is big enough to cover their foods’ astronomical price tags, Feline Natural appears to be one of the best cat food companies in the industry.

Their foods are made from sustainable, carefully-sourced ingredients and appear to be manufactured with care. The formulations are carnivore-appropriate with a mix of muscle meat, organs, and bone taking center stage.

Whether canned or freeze-dried, Feline Natural foods consistently deliver what we look for in cat food with none of the things we want to avoid. This is a brand to try.

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Where to Buy Feline Natural Cat Food

Feline Natural is exported to over 20 countries around the world, where it’s primarily sold in independent pet specialty retailers. You can also buy it through Amazon, Chewy, and other online retailers that sell cat food.

Click here to shop for Feline Natural cat food on Chewy.