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Made in Britain, Blink is a personalized cat food subscription service. Blink offers a variety of recipes that can be customized to your cat’s taste. Products are also available at some pet stores. Read our unbiased review of Blink! cat food to learn more.
The We’re All About Cats Standard – Rating Blink! On What Matters
We have analyzed Blink! and rated it according to our standards here at We’re All About Cats. Our grades are based on the species-appropriateness of the food, the quality of the ingredients, product variety, price, customer experience, and recall history. You can read more about our ratings here.
Here are our ratings for Blink! Cat Food in these key areas:
- Species-Appropriateness – 8/10
- Ingredient Quality – 8/10
- Product Variety – 8/10
- Price – 6/10
- Customer Experience – 7/10
- Recall History – 8/10
Overall Score: 7.5/10
We give Blink! cat food a 45 out of 60 rating or a B+ grade.
Blink! has headquarters in Crick, Northhamptonshire, UK. The company launched in stores in 2018 and you can still purchase their foods in some stores today such as Tesco, Pets at Home, and Waitrose & Partners. They also have a subscription service which delivers pouches of cat food to your door once per month.
Blink! makes natural food containing premium fillets. They use British ingredients as much as possible. Blink doesn’t make any dry cat foods at this time.
Potential customers can sign up for a £1 trial box to test Blink. This can be very helpful if you have a picky cat and you’re not sure if s/he will like the food.
Subscription box prices per month start at £25.
- Small Box – 28 Pouches (£25)
- Medium Box – 56 Pouches (£48)
- Large Box – 84 Pouches (£70)
Orders can be customized according to your cat’s food preferences.
The cat food comes in pouches which are not currently recyclable but the empty pouches can be taken to some companies, such as Tesco and Terracyle, which can recycle them.
Blink does make food suitable for kittens but at this time it is only available at Pets at Home stores. It should be available in the subscription service soon.
Sourcing And Manufacturing
Blink is very explicit in saying that most of their ingredients come from Britain. The exception is tuna which is not native to British waters. However, the fish in their pouches are sourced from Marine Stewardship Council (MCS) sustainable sources.
All of their British suppliers support the EU’s “Five Freedoms.”
According to Blink, they only source and include the best proteins, such as chicken breast, duck fillets, and salmon fillets. They use natural shredded meat and fish fillets. They do not use derivatives, cereals, or cheap fillers. There are no added sugars or salts in their foods. The foods are grain-free.
The foods contain 60 percent real meat and fish fillets.
To make sure their foods are complete, Blink adds a healthy blend of 21 vitamins and minerals. Only key vitamins and minerals are noted on foods under EU legislation but all are included in the recipe.
Their company is located in Northhamptonshire and that’s where their meals are made.
Blink delivers to mainland UK and Northern Ireland at this time. Delivery to the Highlands and islands in Scotland can take a little extra time.
Has Blink! Cat Food Been Recalled?
As far as we could determine, Blink cat foods have not had a recall. Blink customer service has stated on their Facebook page that they are not involved in the summer 2021 UK recall of several brands of cat food relating to pancytopenia.
We didn’t find any Blink recalls online but the company has only been in business for a few years.
What Kinds Of Cat Food Does Blink! Offer?
Blink makes shredded fillet cat food in pouches. They do not make any dry cat food. At this time they offer seven different recipes which are complete meals for cats. Proteins include chicken, duck, beef, salmon, tuna, and turkey.
The foods are made with natural ingredients. They are grain-free with no added sugar and no extra salt. They are slow-cooked.
Fish used by Blink is MSC-approved. MSC is the Marine Stewardship Council, an organization that supports sustainable fishing.
Current Blink recipes:
- Chicken Fillets & Tender Duck
- Chicken Fillets & Shredded Beef
- Chicken Fillets
- Flaked Salmon & Chicken Fillets
- Tuna & Salmon Fillets
- Flaked Tuna Fillets
- Chicken & Turkey Fillets
Blink! Cat Food Reviews
We chose Blink Flaked Salmon & Chicken Fillets cat food to review because it combines both fish and poultry, two ingredients that cats should enjoy.
This recipe is made from flaked Norwegian salmon fillets and premium chicken fillets from British farms. The shredded fillets are slow-cooked in their own juices to create more flavor for your cat. The food retains the salmon skin for added nutrition and more omega 3 fatty acid.
This food is free of grains, added salt, and added sugar. Fillets used in Blink cat foods are Red Tractor-certified. Fish used in their foods meet Marine Stewardship Council (MSC) standards.
Ingredients in this recipe include: Flaked Salmon Fillets 30%, British Chicken Fillets 30%, Broth 39%, Vitamins and Minerals 1%.
Major nutrients added (/kg): Taurine 500 mg, Vitamin A, 2000 I.U, Vitamin D3, 100 I.U, Iron Sulphate monohydrate 15, Zinc Sulphate monohydrate 12, Manganous Sulphate monohydrate 1.5, Cupric Sulphate pentahydrate 0.75, Calcium Iodate anhydrous 0.5.
One pouch weighs 85 grams.
Nutritional values for this recipe are Protein 13%, Fat 2%, Ash 1.5%, Fibre 0.2% Moisture 83%. This would be the guaranteed analysis in the United States.
We can convert these figures into the dry matter basis for the food. This means removing the water from the figures to see what remains. If we do this we find that the food contains 76.5 percent protein, 11.8 percent fat, 1.2 percent fiber, and 1.7 percent carbohydrates.
Blink Flaked Salmon & Chicken Fillets provides an exceptionally high amount of protein for your cat.
Flaked Salmon Fillets 30%, British Chicken Fillets 30%, Broth 39%, Vitamins and Minerals 1%.
Dry Matter Basis
Caloric Weight Basis
Ingredients We Liked: Salmon fillets, British chicken fillets (local ingredients), taurine
Ingredients We Didn’t Like: None
Common Allergens: Chicken
- Meat, poultry, and fish from certified sources
- British ingredients, as much as possible, made in Britain
- Costs more than many other cat foods
- Some customers have said the single pouches are hard to find in stores since the subscription service has started
- Some reviews indicated delivery service problems
What Do Customers Think Of Blink! Cat Food?
We found lots of reviews for Blink cat food online, especially at Trustpilot.com. Most of the reviews are positive. Some of the reviewers were invited by Blink which tends to ensure that they will be more positive.
In terms of transparency on the Trustpilot.com site, Blink typically replies to negative reviews within 24 hours or less so they are very responsive to customers online. They have replied to 100 percent of their negative (1 or 2 star rating) reviews.
Jul 12, 2021
Great food, amazing customer service!
Our three senior boys have been licking their bowls clean ever since we switched to Blink! Bought it initially through a supermarket but have now switched to buying it directly using their subscription service. It’s fantastic to have found a good quality cat food and the high protein content has definitely been helping our newly diagnosed diabetic kitty gain weight.
Customer service has been amazing – our delivery went missing in transit and this was sorted out super speedily by their lovely team.
Happy cats, happy humans!
Jul 12, 2021
Great experience with Blink
My cat loves Blink – there’s not a flavour he doesn’t enjoy. I like how the food actually looks the right colour and texture for the type it is (fish flakes like fish, chicken looks like chicken) as opposed to the sorts of cat food that say chicken but are dark brown and a minced beef texture. We did the trial, stopped to do a Katkin food trial (which my cat was super unimpressed with – although he loved the “sprinkles”), and are going back to Blink, as it’s clearly his favourite.
Jul 8, 2021
Requests ignored, wasting my money
My cat won’t eat tuna, she just won’t. I asked Blink to remove Tuna from the order but received 8 pkts. I asked to delay order but it turned up. They don’t listen
Reply from Blink Cat Food
Jul 8, 2021
Hey Jackie, thanks so much for your review and your feedback. We’re so sorry to hear of any inconvenience caused here and we’re of course keen to look into this for you. I’ve taken a peak at our system and unfortunately, I’m struggling to locate your account. Please may I kindly ask for you to pop an email over to our customer services team with your account email address and we will investigate this straight away for you. Our email address is: email@example.com.
Thanks so much Jackie, speak soon.
The Blink Team x
May 31, 2021
Not for my cats
Everything else for the product is perfect: the packaging, the marketing, the simpleness of ordering, etc. However, all my cats were experiencing diarrhoea while switching to these wet foods. They did not have the same problem with other wet foods from other brands. I tried to switch from Applaws to Blink gradually and carefully, but ended up with all four getting sad tummies. Had to cancel the service. They may be great for you, but not my cats.
Reply from Blink Cat Food
Jun 1, 2021
Thanks for getting in touch with us and for your feedback.
We’re ever so sorry to hear your little ones have been unwell. 😔We hope they’re OK and we are keen to look into this further. Our customer service team have been in touch via email, but of course please do let us know if this hasn’t been received.
The Blink Team x
How Much Does Blink! Cat Food Cost?
Via Blink’s prescription service, a monthly box of 28 pouches costs £25. A box of 56 pouches costs £48. And, a box of 84 pouches costs £70. There are no extra shipping charges with the subscription service. They are included in the service.
Overall, Is Blink! Cat Food A Good Choice?
Yes, Blink appears to be a very good quality cat food. It is very high in animal protein from meat, poultry, and fish. And, it has no grains or added salt and sugar.
Some customers have said their cats don’t like the food and the company has suggested this may be because the cats are used to the sugar and salt in other cat foods. It might take some cats a little while to get used to this food since it is more natural.
How Do You Order Blink! Cat Food?
You can order Blink’s subscription service, if you live in the UK, on their web site. A trial box is available with six pouches of food for £1. After you order the trial box, you have 12 days before your subscription kicks in. You can adjust or cancel your subscription in that time. One trial box per household and person.